Straight Up One

    Privacy Policy

    Effective Date: 19 May 2026

    Straight Up One ("we", "us", "our") is committed to protecting the privacy of our users and clients. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

    1. Information We Collect

    We may collect the following types of information:

    1.1 Personal Information

    • Full name, email address, phone number, and business address
    • Company/agency name, ABN, trading name, and industry
    • Position title and role within your organisation
    • Profile photo and display name
    • Login credentials (email and encrypted password)

    1.2 Business Information

    • Client and end-client details provided for service delivery
    • Project details, service orders, and task information
    • CRM data including leads, opportunities, contacts, and accounts
    • Keyword rankings and SEO performance data
    • Website URLs, hosting credentials, and domain information
    • Social media handles and advertising account details

    1.3 Technical Information

    • Browser type, device information, and IP address
    • Usage data and interaction patterns within the platform
    • Cookies and similar tracking technologies

    1.4 Financial Information

    • Billing and payment information processed through our payment provider (Stripe)
    • Subscription and invoice details
    • We do not store credit card numbers directly; these are handled securely by Stripe

    2. How We Use Your Information

    We use the information collected for the following purposes:

    • To provide, operate, and maintain our platform and services
    • To manage user accounts, authentication, and access control
    • To deliver white-label digital marketing services including SEO, Google Ads, social media management, social media advertising, email marketing, virtual assistance, web design, managed WordPress hosting, adhoc support, and marketing support
    • To manage CRM functionality including leads, opportunities, contacts, tasks, and accounts
    • To process orders, manage projects, and track service delivery
    • To generate reports and keyword ranking data
    • To send notifications, service updates, and transactional emails
    • To process payments and manage subscriptions
    • To provide white-label branding and custom domain functionality for agencies
    • To improve our platform, services, and user experience
    • To comply with legal obligations

    3. How We Share Your Information

    We do not sell your personal information. We may share information in the following circumstances:

    • Within the platform hierarchy: Administrators can view all data within their scope. Agencies can view data for their assigned companies and clients. Managers can view data for their assigned companies. Clients can only view data that has been assigned to them or that they have created.
    • Service providers: We use third-party services to operate our platform, including cloud hosting, payment processing (Stripe), email delivery, and analytics. These providers only receive information necessary to perform their functions.
    • White-label arrangements: Under white-label agreements, we operate under the Agency's brand. We will not disclose our involvement to End Clients.
    • Legal requirements: We may disclose information if required by law, regulation, legal process, or governmental request.
    • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

    4. Data Security

    We implement appropriate technical and organisational measures to protect your information, including:

    • Encrypted data transmission (SSL/TLS)
    • Secure authentication with multi-factor authentication (MFA) support
    • Row-level security (RLS) policies ensuring users can only access data appropriate to their role
    • Regular security audits and access logging
    • Secure password hashing and storage
    • Role-based access control (Admin, Agency, Manager, Company, Client)

    While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

    5. Data Retention

    We retain your information for as long as your account is active or as needed to provide our services. Upon account termination or request, we will delete or anonymise your personal data within a reasonable timeframe, unless retention is required by law or for legitimate business purposes (e.g., resolving disputes, enforcing agreements).

    6. Your Rights

    Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), you have the right to:

    • Access: Request access to the personal information we hold about you.
    • Correction: Request correction of inaccurate or incomplete information.
    • Deletion: Request deletion of your personal information, subject to legal obligations.
    • Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.

    To exercise any of these rights, please contact us at support@straightup.one.

    7. Cookies and Tracking

    Our platform uses cookies and similar technologies to:

    • Maintain your session and authentication state
    • Remember your preferences and white-label settings
    • Analyse platform usage and improve our services

    You can manage cookie preferences through your browser settings. Disabling cookies may affect platform functionality.

    8. Third-Party Services

    Our platform integrates with third-party services that have their own privacy policies. We encourage you to review them:

    9. Children's Privacy

    Our platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

    10. Changes to This Policy

    We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our platform. Your continued use of the platform after changes are posted constitutes acceptance of the revised policy.

    11. Contact Us

    If you have questions or concerns about this Privacy Policy, please contact us:

    12. Governing Law

    This Privacy Policy is governed by and construed in accordance with the laws of Queensland, Australia, including the Privacy Act 1988 (Cth).