Search Engine Optimisation Terms And Conditions

This SEO Agreement ("Agreement") is entered into by and between Straight Up One ("Provider") and your agency ("Agency"), collectively referred to as the "Parties".

1. Scope of Services

The Agency will provide Straight Up One with details, access, and information relating to its individual client ("End Clients") in order for Straight Up One to deliver services to them however, the Agency remains the sole client of Straight Up One, and Straight Up One has no direct contractual relationship, responsibility, or obligation to any End Client. Straight Up One agrees to provide Search Engine Optimisation services on behalf of the Agency to its client(s) ("End Client"). Services may include, but are not limited to: Website audits and analysis, On-page optimisation, Technical SEO improvements, Off-page SEO, Local SEO, Content strategy and content creation, Keyword research and strategy, Reporting and performance tracking.

2. Agency Responsibilities

The Agency agrees to: Serve as the primary contact for the End Client, Provide timely access and necessary information, Manage client communications and approvals, Ensure timely payment to Straight Up One as per agreed terms.

3. Fees and Payment

Fees for each End Client will be clearly specified on the invoice that Straight Up One provides. The Agency agrees to pay Straight Up One in advance before any work begins. For ongoing services, payment terms are strictly 7 days from the invoice date. Late payments may incur a 5% monthly late fee.

4. Term and Termination

This Agreement will continue on a month-to-month basis unless otherwise specified. Either party may terminate this Agreement with 30 days' written notice. The Agency remains responsible for all fees for services provided up to the termination date.

5. Confidentiality

Both parties agree to keep confidential all proprietary or sensitive information received under this Agreement. Straight Up One will not disclose its involvement to the End Client under any circumstances.

6. Performance Disclaimer

Straight Up One makes no guarantees regarding specific rankings, traffic, or results. SEO outcomes depend on many factors beyond Straight Up One's control, including search engine algorithm changes and market conditions.

7. Limit of Liability

The Agency acknowledges and agrees that Straight Up One shall have no liability for any direct, indirect, incidental, consequential, or special damages, including (but not limited to) loss of business, revenue, profits, data, or reputation, arising from or related to this Agreement or the services provided. The Agency agrees to indemnify and hold Straight Up One harmless from any claims, damages, or expenses (including legal fees) arising from the services performed on behalf of the Agency and its End Clients.

8. Intellectual Property

All deliverables created under this Agreement become the property of the Agency upon full payment and may be used by the Agency as needed for its End Clients.

9. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of Queensland, Australia, without regard to conflict of law provisions.

10. Entire Agreement

This Agreement constitutes the entire agreement between the Parties with respect to its subject matter and supersedes all prior agreements, understandings, and representations.